Distribution Company Research
Product distribution is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries. The distribution company are also in charge of the creation of posters, newspaper and magazine advertisements, television commercials, trailers, and other types of ads.
Columbia
Columbia are a very popular Distribution Company within the industry of film. They have produced many films of different genres such as Charlies Angles, Bewitched and James Bond Quantum of Solace. We feel that the title "Columbia" is effective as it is a stand alone word which comes across as quite striking. The theme of the distribution company is nothing to do with the genre of the film, which is why we think it would be effective to do a similar style of distribution company when we need to make our own for our opening title sequence.
Columbia are responsible for the distribution of a variety of films, including The Bounty Hunter - 2010, Men in Black 3 - 2012 and Hitch - 2005.
Lionsgate
Lionsgate is another example of a distribution company. Once again, their theme is nothing to do with the genre of the film they are distributing. The name is also one, stand alone word, which is effective as it is memorable. The font is also sophisticated and the colour scheme is also simple, therefore we think it would be a good idea to do the same when we make our own Distribution Company.
Lionsgate are responsible for the distribution of a variety of films, including Shadow of The Vampire - 2000, Shattered Glass - 2003 and Killers - 2010.
- Paramount Pictures
Paramount Pictures are responsible for the distribution of films such as The Sender - 1982, Vampire in Brooklyn - 1995 and Paranormal Activity - 2009.
conclusion
Looking at other Distribution companies, we have decided to use a generic, universal name as it is not going to be related to horror at all. Our moving image background will also be non-horror related. We think it would be effective to use a simple font and colour scheme, as it will help give our distribution company a modern and professional look.
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